Chris Madison

Senior product management leader building products to help businesses and their end users succeed.

Building products that matter

years product management experience

Leading teams to develop and deliver on enterprise products for global brands such as Microsoft, AT&T, Juniper Networks, and Burt Bees

Information systems, business, & full-stack

Graduated with a Masters of Science in Information Systems and Business, reinforced with full-stack web development skills

ProductTank & Product School organizer

Teaching product management, connecting experienced and aspiring PMs through events, and mentoring graduates and industry professionals




Seattle, WA

Product Manager, Google


Seattle, WA

Senior Product Manager, NGINX / F5 Networks

Lead NGINX Instance Manager security and monetization as well as data ecosystem integrations and digital transformation for F5 Networks.

  • Owned and launched a self-service Enterprise licensing and monetization model which increased revenue and expanded target market by ~70%
  • Set product vision and requirements for MyF5 customer sign up & product acquisition to consolidate 5 non-integrated systems into 1 cohesive user experience, reducing the time it takes to acquire and trial products from ≥60 minutes down to 5


Seattle, WA

Senior Product Manager, Possible (ZAAZ)

Manage engineering and design teams at POSSIBLE, a digital agency that backs up every idea with real-world insights to create work that makes a measurable impact.

  • Launched 10+ websites for Microsoft Cloud, Security, and Office to increase enterprise sign ups by 3x
  • Led 7 engineers to launch AT&T web app consolidating 7+ systems into 1, resulting in increased efficiency for over 1 million active users


Seattle, WA

Web Developer, General Assembly

Completed 12 week immersive program focused on full-stack development skills, from front-end HTML, CSS, and JavaScript, to web APIs, and data-driven, crud web apps. Conceived, developed, and launched Story Syntax and Seattle Permits


San Francisco, CA

Technical Product Manager, Swirl

Launched technical products totaling 15% ($5M) of the company’s yearly revenue, while managing a team of 5 designers and 4 developers.

  • Defined and drove all aspects of the Juniper.net redesign project
  • Created product strategy, prioritized backlog, product roadmaps and strategic product launch plans that correlated back to marketing goals
  • Launched a redesign of Burtsbees.com which increased brand value by ~$4 million and increased customer engagement by 2x


San Francisco, CA

Co-Founder & Product Manager, ToyBox Media

Defined and translated the product strategy into functional requirements and prototypes, while coordinating internal designers and developers for the successful execution of client websites, web apps, and mobile apps.

  • Developed, managed and tracked budgets, timelines, and products from ideation to post launch support and analytics for all client projects
  • Grew project revenues by over 200% to achieve profitability in 2015 FY
  • Managed a team of 4 developers, 2 designers, SEO, and social media resources to build and launch 11 client websites & web apps in one year
  • Drivelinebaseball.com increased revenues by $200k per year
  • Boardco.com increased revenues by $170k in the first month


Las Vegas, NV

Product Manager, FileRight

As the CRM systems product manager and owner, I identified and assessed new product opportunities in order to help immigrants correctly file their online applications. My role was to conduct user research, create a product vision, define product roadmaps, prioritize the backlog, design new product features, and lead agile development teams in San Francisco, Las Vegas, and India.

  • Managed a global team of 7 engineers and 2 data scientists
  • Saved over $600k per year by improving call center hold times during peak hours from over 15 minutes to under 4 minutes
  • Launched an inbound call center solution to display customer accounts by phone number to improve search efficiency by 22x
  • Standardized 11 different codebases into 1 to improve product update frequency by 30% from weeks to days
  • Launched a new knowledgebase platform that improved customer service onboarding time by 2x from weeks to days


Las Vegas, NV

Systems Analyst, Caesars Entertainment

As Systems Analyst, I lead the successful deployment of enterprise wide projects OpenTable and a server monitoring tool called ManageEngine.

  • Designed & launched a new “reservation rescheduling” feature for the OpenTable call center platform
  • Oversaw the successful deployment of OpenTable for 37 casinos and over 350 restaurants across the U.S.
  • Owned & launched server monitoring tool ManageEngine that reduced P1 issues by more than 30% and reduced time to resolve by 60%
  • Resolved partial credit card batch failure saving over $1M per year
  • Streamlined the support process to reduce point of sale tickets by 80%


Las Vegas, NV

President, MIS Society Of UNLV

Defined and executed the 2010-2012 strategic plans for the organization

  • Published two textbooks to grow Society revenue by 650% to generate over $40,000 profit from 2010-2012 fiscal year
  • 1st student organization to publish a textbook in UNLV history
  • Increased membership by 266% to become the largest student organization at UNLV


Graduated M.S., M.B.A.

Masters of Science in Management Information Systems, University Of Nevada Las Vegas


Graduated B.S.B.A

Bachelors of Science in Business Administration in Management Information Systems, University Of Nevada Las Vegas


Years Experience


Projects Done

Recent projects


Standing on the shoulders of giants.
Lucky Orange

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